This campaign was to raise awareness of the destruction of the rainforest as well as the plight of the jaguar. I wanted to use a mixture of flat illustration and bitmap images of the actual jaguar as this helps to make it stand out as a real animal and makes it the center of attention for the campaign. I wanted to use slab type for both the headings and the campaign ID as this gives off the idea of the stamps that would be found on cargo boxes within the rainforest. The use of bright colours suggests the tropical nature of the rainforest and helps to produce an attractive look to the viewer.