- Designer Rebecca Ogilvie
This project is a branding for a bakery that allows prisoners currently serving time can access baking courses and contribute to Freedom Bakery whilst in prison. On release, they can then continue employment with the bakery until ready to undertake new working positions within society. I wanted to create a homely communitive feel to the company. I wanted to create a friendly branding to help re-invent the negative image of all former inmates trying to start their life over again.