Freedom Bakery Identity
The brief for this project was to create an identity for Freedom Bakery, a bakery focused on giving jobs to prisoners and ex-prisoners as an effort to re integrate them back into society.
My solution to the brief was to create an icon that combined the breaking of bread with the breaking of the chains, as well as the stigma associated with having been in prison. The logo chain can also be used in shorthand versions, like on the business card.