Editorial Design, Dissertation, Does Packaging Design Matter?
- Designer Lucia Saez Tellez
Design is a tool that governs many aspects of life. Packaging design is crucial to understanding the behaviour and influence it exerts on the public. In the tobacco industry, packaging design has evolved dramatically. The dissertation design analyses the beginning of tobacco advertising and its evolution until prohibition, the relevance of packaging design in this industry, taking advantage of design over the years, even as a manipulation tool. Lastly, it analyses the plain packaging controversy due to loss of identity and determines the effectiveness of the plain packaging design in reducing tobacco use.