The brief given was to create a brand identity which would be used for a new gin company which would be inspired by a local area, which was Liverpool. A challenge I had to overcome was keeping a brand which could then be kept in harmony with future products. I done this by using a bold but elegant typeface with a honeycomb outline on the lettering to link with bees flying through a field to represent the ‘Strawberry fields forever’ by The Beatles. The bee was then used across the gin packaging in gold foiling which allowed the branding to be consistent and repetitive.

Curios promotional poster

Logo design

Curios design collection

Curios drink coaster