CURIOS GIN Packaging Design
- Designer James Anderson
I was tasked to make gin packaging design based around the city of Durham. I feel that the overall label design worked well as the simple shape, colour and logo complement each other resulting in it standing out to the desired target market. Although I have never drank or had an interest in gin before the project began, I have now become very interested as a result of doing this project and feel that this comes across in the design. I think that the overall design has a good balance giving it a pleasing and attractive overall look which adds to the upmarket feel that was requested as part of the brief.