Campaign to highlight the plight of the Amazon with a focus on an Amazonian species.

A promotional poster to support the booklet.

The Macaw was chosen as the animal to represent the ‘Save The Rainforest’ campaign. With their bright feathers and already established popularity, they would be a good animal to draw people in.

Bright colours were used throughout the poster to reflect the colours of Macaws in the Amazon.

Printed on G.F Smith Accent Antique.