Campaign I.D U=U
- Designer Jack Adams
Inspired by the term Undetectable=Untransmittable, meaning someone with an undetectable viral load in their blood, cannot physically pass on the virus during sex. The logo is formed with two letter u’s with an equals splitting them apart, another equals then form from both U’s to create a positive symbol. The coloration of this placement is so signify that positive and negative men can come together within the community, which is the brands message.