Brand Identity, Freedom Bakery
- Designer Lucia Saez Tellez
The objective of this project was to create a brand identity for a bakery, that allows prisoners access to baking courses and contributes to Freedom Bakery whilst in prison. On release, they can then continue employment with the bakery until ready to undertake new working positions within society.“When someone comes out of prison, they can quite quickly get entrenched and stuck in a reality that’s made for them; their lives are structured by social services. It doesn’t give them liberty. Having a record is a tough thing, but though it’s easy to feel sorry for people, that itself is another problem”