The brief given was to create a brand identity which would represent the height of the climate crisis. The challenges faced was to try and not recreate the typical eco friendly campaign logos out there and to add a unique twist. I done this by taking the brand name ‘Amazon Watch’ and having the brand represent a clock face to give the countdown effect. The animation then brings this to life by having the numbers switch and alternate to show the time left to save the amazon.

Campaign ID in project

Logo sizing variations & Social media hands